| When Chrysler bought Dodge in
1928, the need for a dedicated parts manufacturer, supplier and
distribution system to support the growing enterprise led to the
formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Originally used in the 1920s, Mopar (a
simple contraction of the words MOtor and PARts) was trademarked for
a line of antifreeze products in 1937. It was also widely used as a
moniker for the CMPC. The Mopar brand made its mark in the 1960s –
the muscle car era. The Chrysler Corporation built race-ready Dodge
and Plymouth “package cars” equipped with special high-performance
parts. Mopar also carried a line of “Special Parts” for super stock
drag racers and developed its racing parts division called Mopar
Performance Parts to enhance speed and handling for both road and
racing use.
Today, the Chrysler Group’s Global
Service & Parts division is responsible for the manufacturing and
distribution of nearly 250,000 authentic Mopar replacement parts,
components and accessories for Chrysler, Jeep® and Dodge vehicles
sold around the world. To assure quality, reliability and
durability, all Mopar parts and accessories are designed in strict
adherence to Chrysler engineering standards.
Source: DaimlerChrysler |
| The term Mopar is also closely
associated with the muscle cars produced by Chrysler, Dodge, and
Plymouth during the 60's and into the early 70's. Over the years the
word has gained wide usage among car enthusiasts as a reference to
anything produced by the Chrysler company. Including the brands
Dodge, Chrysler, Plymouth, Imperial or DeSoto and the later adopted
brands of AMC and Jeep.
For example, a car club open for
any owner of a Chrysler Corporation vehicle might describe itself as
a club for "Mopar Enthusiasts." In our case the "Mopar
Ring"
describes an online owner community of Chrysler Corporation related
web sites and pages. |
